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The Three Pillars of Content Every Small Business Owner and Solopreneur Needs
How I use all three daily to build a community and drive sales.
Before you roll your eyes and say, “Brittani, these aren’t pillars; they’re tools,” let me explain. First, shut up. Second, I apologize for being blunt, but hear me out. Third, they’re both pillars and tools.
When my anxiety disorder forced me to leave my job as a stylist, I unexpectedly stepped into a role that turned out to be even more stressful, managing social media and email marketing for my dad’s business. My dad proudly owns a local haberdashery, which just celebrated 100 years and boasts the largest hat selection in the Mid-Atlantic.
Leveraging the knowledge I gained from running my own e-commerce business, I helped transform their online presence, boosting sales along the way. And that’s where my three “pillars” were born.
Brittani’s 3 Pillars of Online Content Success
These aren’t just tools; they’re foundational elements that support your business. Think of them as the structure that helps you build a community, nurture relationships, and drive conversions. Here’s how they break down:
- Social Media
- Email Marketing
- Storefront
